Media & Publishing

The Media & Publishing industry includes online and offline businesses such as broadcasting, film entertainment, publishing, newspapers, advertising, and service providers. These businesses face tremendous challenges due to rapid and constant market changes and rely on innovations in technologies and business models in order to stay competitive.

Media & Publishing Challenges

• Manage rapid content growth from various content types and sources
• Maintain customer and site visitor loyalty
• Increase site traffic and content consumption
• Need to constantly innovate and provide value to customers
• Overcome fierce competition from commodity search engines and free information aggregators

ESR Technologies Solution

ESR Plasma offers you, Media & Publishing companies, the ability to effectively aggregate, integrate, index, enrich, and deliver organized premium content to your customers. Your customers gain an intuitive experience in finding and seeing the value in your information. As a result, your brand is strengthened, your advertising revenue is increased, and your customer loyalty is improved.

Key ESR technologies

Connectivity

• ESR Plasma offers a wide range of connectors to help you connect to different types of data sources, structured and unstructured.
  
  
• ESR Data integration Studio helps you build connectors to connect to legacy or obscure data sources.
  
  
• ESR Plasma offers disk and web crawlers to help you connect not only internal data, but also content from partner sites or the World Wide Web.

Search and Retrieval

• ESR Plasma includes Natural Language Processing (NLP), Automatic Query Guidance, and Real-Time Predictive Query to help improve your user query experience.
  
  
• ESR Inductive Learning Engine offers the ability to learn your industry language and helps drive Automatic Classification and Taxonomy Generation, Automatic Clustering Contextual Search, resulting in excellent search results with high relevancy and recall.

Web 2.0, Collaboration

• ESR Plasma embraces Web 2.0 by providing connectivity to collaborative services such as wikis, blogs and any other user feedback services and adding elements like tagging and annotating results and sharing searches, helping you gain more customer and business insight and increasing the value of collaboration with your user community.

Analytics

• ESR Plasma Command Center includes query logs and monitoring tools for you to understand your search activities and gain more customer insight.

Administration

• ESR Plasma offers easy configuration and installation to help you design, implement, and deploy your search quickly and efficiently.
  
  
• ESR Plasma offers robust security integration, including single sign-on authentication and authorization against a wide range of security protocols such as LDAP and Active Directory. At the same time, it is configurable and customizable to support single sign-on with homegrown and legacy security systems. The open availability of source code and tens of thousands of production deployments worldwide ensure that security issues are rapidly identified and resolved.

For more detailed information regarding ESR Technologies offering, please contact ESR Sales.

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